Insights & Updates

Leica at 100: A Few for a Few

A century of risk, precision and quiet conviction — how a small German optics workshop became one of the most culturally influential brands in the world.

What’s Your Name? The Power of Car Names in Luxury Branding

From Ferrari’s Testarossa to Rolls-Royce’s Phantom, the names and numbers on our favourite cars reveal far more than specs — they shape heritage, imagination, and desire.

Loyalty Programmes in 2025: Why Personalisation is the Missing Link

Brands hold more data and more tools than ever, while customer expectations for personalisation have never been higher. So why do most loyalty programmes still feel underwhelming?

“Cartier of China”? “Hermès of gold”? Inside Laopu’s rise and the warmer face of luxury

From Shanghai’s Xintiandi queues to Marina Bay Sands, Laopu blends front-row addresses, culture-led design, fixed pricing and gracious clienteling — and turns a gold boom into a brand with momentum.

Secondhand, First Choice: Why Carousell’s Orchard Store Signals Luxury’s Next Move

Carousell Luxury’s physical debut on Orchard Road blends authentication, access, and circularity — and sets a new bar for trust in Asia’s pre-loved market.

Beyond the Product: Why Bespoke Defines the Future of Luxury

At Rolls-Royce, the art of bespoke reveals why personalisation, trust, and craftsmanship remain the most powerful levers in luxury.

Asia’s Untapped Boutique Luxury: Hilton × SLH

Hilton’s growing luxury and lifestyle portfolio in Asia Pacific, combined with its partnership with Small Luxury Hotels of the World, is reshaping the meaning of scale in boutique luxury.

IAA Mobility 2025: Germany Still Sets the Stage, but Asia Decides the Future

From a teenage pilgrimage to a horizon of possibility: Munich still inspires, and Asia shapes what comes next.

What Kawaii Tech Teaches Luxury About Emotion

From half a century of kawaii culture in Japan to today’s Labubu mania, “cuteness” is reshaping how luxury brands connect with customers — this time powered by science, scale, and global appetite.

From Paris in 1925 to Singapore Today: Art Deco’s Century of Elegance and Equality

How Art Deco’s vision of glamour and inclusivity continues to shape Luxury in Asia

Less is Luxury: Why Emotion, Not Expansion, Wins the Next Billionaire

Ultra-wealthy customers are no longer impressed by scale — they’re seeking meaning, intimacy, and emotional connection.

Understanding: The New Currency of Luxury in Asia

From ultra-wealthy clients to midlife tastemakers, Asia shows why understanding is redefining luxury.

Luxury Is About Daring: How Piaget Is Redefining High Jewellery

When most brands chase generational targeting and data-driven predictions, Piaget doubles down on creativity, artistry, and cultural resonance.

Luxury Takes Off: Flexjet, L Catterton, and the Future of Private Aviation

An $800M investment signals that private aviation is evolving from transport into a luxury lifestyle ecosystem.

Luxury Branding & Customer Psychology: Why Meaning Matters More Than Material

A $50 key ring, a podcast conversation, and the psychology of Luxury in Asia.

Porsche at Changi: Redefining Luxury Retail Through Lifestyle Touchpoints

From city studios to airport showcases, Porsche is building an ecosystem of brand experiences beyond the car.

Rimowa: From Functional Travel Gear to a Modern Luxury Lifestyle Brand

More than a suitcase. How a traditional German luggage brand transformed their retail business.

Blacklane: Redefining Premium Mobility Beyond the Ride

From chauffeur service to full travel concierge, Blacklane is reshaping what premium mobility means worldwide.

Mosaic and the Meaning of Quiet Luxury

From Roman bathhouses to modern villas in Asia, mosaics remind us that true luxury often lives where no one else is looking.

Luxury EVs Are Failing — And It’s Not About Range

Luxury carmakers perfected the engineering of electric vehicles, but overlooked the emotional, cultural, and strategic elements that define true luxury.

Luxury in India: Growth with Nuance

India is the fastest-growing luxury market today — but winning requires cultural understanding, not copy-pasted strategies.

Trust: The Most Expensive Currency in Luxury

A single breach can undo decades of heritage — proving that emotional safety is as valuable as exclusivity in luxury.

Why This Paris-Based Atelier Is Redefining the World of Collectible Model Cars

Levegh is turning iconic race cars into one-of-one handmade artefacts.

Ferrari at Sea: Why the Hypersail Is More Than a Yacht

Ferrari’s 30-metre foiling monohull is a research platform, not a luxury toy — and a lesson in how to extend a brand with integrity.

Smart Glasses: The Next Luxury Wearable in Asia

With Meta investing in EssilorLuxottica, smart eyewear is moving from gimmick to game-changer — blending fashion, tech, and luxury identity.

Living in a Bugatti: The Rise of Branded Ultra-Luxury Residences

When a penthouse sells for USD 204 million, it’s no longer just real estate — it’s brand storytelling turned into a legacy asset.

Redesigning Desire: What Bentley’s EXP 15 Says About the Future of Luxury

Bentley’s new concept car shows why even the most iconic brands must evolve for the customer of tomorrow.

The Kitchen as Culture: Bulthaup’s Singapore Flagship and the Future of Luxury Living in Asia

A café inside a kitchen showroom expresses Bulthaup’s philosophy in action: design as identity, space as connection.

Singapore: Asia’s Luxury Test Lab

240,000 millionnaires. One chance to get it right. The next level of retail experience.

From Collection to Legacy: The McLaren Vision of Mansour Ojjeh

Mansour Ojjeh’s curated McLaren collection shows that true luxury is not accumulation, but the alignment of vision, emotion, and legacy.

Soulful Luxury: How Capella is Redefining Hospitality in Asia

Capella Hotels shows that luxury isn’t about marble or Michelin stars — it’s about translating place into presence.

Bentley’s Quiet Reset: How a Century-Old Icon Is Rewriting Luxury for Asia

Under Frank-Steffen Walliser, Bentley is shifting from excess to intention — prioritising product integrity, modern design, and emotional performance.

Selling a €30,000 Armchair: Poltrona Frau’s Playbook for Luxury in Asia

Poltrona Frau shows how heritage, craft, and cultural empathy can make Italian leather resonate in Asian homes.

When a Badge Becomes Art: Ferrari’s Hand-Painted Scudetto

Ferrari turns a logo into a work of art, proving how detail and desire define true luxury.

New Wave Luxury: Asia’s Rising Yachting Identity

The West may have defined the yachting lifestyle, but Asia is now shaping a new narrative — one rooted in culture, ambition, and opportunity.

India Is Reshaping the Luxury Map

Once labelled a “next” market, India is now firmly a “now” market — and global luxury brands are taking notice.

From Skyline to Symbol: Marina Bay Sands at 15

In just 15 years, Marina Bay Sands has gone from a hotel opening to an icon of Singapore — and now to the centrepiece of an US$8 billion expansion.

Luxury in Context: Why a Porsche 911 Tells a Different Story in Every Market

The car stays the same. What it means changes — shaped by taxes, culture, and context.

Inside Luxury in Asia

Leica at 100: A Few for a Few

What’s Your Name? The Power of Car Names in Luxury Branding

Loyalty Programmes in 2025: Why Personalisation is the Missing Link

“Cartier of China”? “Hermès of gold”? Inside Laopu’s rise and the warmer face of luxury

Secondhand, First Choice: Why Carousell’s Orchard Store Signals Luxury’s Next Move

Beyond the Product: Why Bespoke Defines the Future of Luxury

Asia’s Untapped Boutique Luxury: Hilton × SLH

IAA Mobility 2025: Germany Still Sets the Stage, but Asia Decides the Future

What Kawaii Tech Teaches Luxury About Emotion

From Paris in 1925 to Singapore Today: Art Deco’s Century of Elegance and Equality

Less is Luxury: Why Emotion, Not Expansion, Wins the Next Billionaire

Understanding: The New Currency of Luxury in Asia

Luxury Is About Daring: How Piaget Is Redefining High Jewellery

Luxury Takes Off: Flexjet, L Catterton, and the Future of Private Aviation

Luxury Branding & Customer Psychology: Why Meaning Matters More Than Material

Porsche at Changi: Redefining Luxury Retail Through Lifestyle Touchpoints

Rimowa: From Functional Travel Gear to a Modern Luxury Lifestyle Brand

Blacklane: Redefining Premium Mobility Beyond the Ride

Mosaic and the Meaning of Quiet Luxury

Luxury EVs Are Failing — And It’s Not About Range

Luxury in India: Growth with Nuance

Trust: The Most Expensive Currency in Luxury

Why This Paris-Based Atelier Is Redefining the World of Collectible Model Cars

Ferrari at Sea: Why the Hypersail Is More Than a Yacht

Smart Glasses: The Next Luxury Wearable in Asia

Living in a Bugatti: The Rise of Branded Ultra-Luxury Residences

Redesigning Desire: What Bentley’s EXP 15 Says About the Future of Luxury

The Kitchen as Culture: Bulthaup’s Singapore Flagship and the Future of Luxury Living in Asia

Singapore: Asia’s Luxury Test Lab

From Collection to Legacy: The McLaren Vision of Mansour Ojjeh

Soulful Luxury: How Capella is Redefining Hospitality in Asia

Bentley’s Quiet Reset: How a Century-Old Icon Is Rewriting Luxury for Asia

Selling a €30,000 Armchair: Poltrona Frau’s Playbook for Luxury in Asia

When a Badge Becomes Art: Ferrari’s Hand-Painted Scudetto

New Wave Luxury: Asia’s Rising Yachting Identity

India Is Reshaping the Luxury Map

From Skyline to Symbol: Marina Bay Sands at 15

Luxury in Context: Why a Porsche 911 Tells a Different Story in Every Market