Luxury is evolving. It’s changing how we lead, sell, and serve.

Name: Luxury Sales: Learn Advanced Sales Strategies Tailored for the Luxury Market
Start: 2026-02-10T09:00+08:00
End: 2026-02-11T18:00+08:00
Location: Singapore Management University

I’m Matthias Weiskopf — I help luxury brands and professionals across Asia sharpen strategy, elevate customer engagement, and align teams with the emotional and commercial dimensions of modern luxury.

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About

Luxe/Link

Luxe/Link is a consulting and learning platform dedicated to the future of luxury in Asia.

It brings together real-world expertise, strategic thinking, and practical tools to help brands and professionals respond to rising customer expectations.

The purpose is to support brands and professionals in sharpening their strategy, improving customer engagement, and building the skills needed to thrive in today’s high-expectation markets.

The platform exists to consult, learn, and inspire — across borders, sectors, and disciplines.

Matthias Weiskopf

Founder of Luxe/Link

I’ve worked in the luxury industry for over 25 years — across Asia, Europe, and the Middle East. My background includes senior roles in Sales, Marketing, and Retail Innovation at brands like Porsche, Ferrari, BMW, Audi, Jaguar, and McLaren.

Today, I work as a consultant, trainer, lecturer and speaker. I advise luxury businesses on how to stay competitive, connect better with customers, and build stronger commercial and emotional impact. I also teach at institutions including SMU Academy, EHL, ESSEC, and NUS.

Luxury is a demanding business. My work is about making it meaningful — for the brand, for the customer, and for the people who deliver it.

Luxury is evolving. Luxe/Link connects the dots.

Work With Me

Elevating how brands lead, sell, and connect in the world of modern luxury.

With my Luxe/Link services, I offer tailored support across four core service areas — all grounded in real-world experience and focused on delivering commercial and emotional value where it matters most.

Executive Masterclasses

Publicly available programmes, with the option to customise for in-house delivery.

My masterclasses are designed for professionals working in or with the luxury sector — from sales and marketing teams to business leaders and client-facing roles.

Topics include: ‘The Evolving Landscape of Luxury in Asia’, Luxury Sales & Clienteling, Customer Psychology & Personalisation, Luxury Branding & Storytelling.

Current programmes are offered through SMU Academy in Singapore, with custom formats available for corporate teams.

Programmes draw on teaching experience across leading institutions, including SMU Academy, EHL, ESSEC, and NUS.

Luxury Sales: Learn Advanced Sales Strategies Tailored for the Luxury Market

Singapore Management University

10 February 2026

Join Luxury Sales Masterclass

Luxury Marketing Masterclass: Uncover the Secrets of Luxury Branding and Consumer Psychology

Singapore Management University

5 May 2026

Join Luxury Marketing Masterclass

Customer-Centric Mastery: Hyper-Personalisation Techniques for Customer Engagement

Singapore Management University

6 November 2025

Join Customer Centricity Mastery

Consulting

Training

Keynotes

Practical solutions that strengthen brand, capability, and commercial performance.

My consulting focuses on helping luxury businesses succeed — commercially, operationally, and emotionally.

From strategic alignment to daily execution, the aim is to build clarity, consistency, and excellence across every touchpoint.

Areas of focus include:

Brand positioning and storytelling that resonate with today’s luxury customers

Retail excellence across physical, digital, and hybrid environments

Alignment of brand, marketing, sales, CRM, and aftersales for consistent delivery

Definition and optimisation of customer-facing touchpoints to enhance experience

Development of behind-the-scenes processes and standards across functions, teams, and technologies

Strengthening operational capabilities to support long-term growth and sales effectiveness

Enquire about Consulting

Equip teams with the mindset, tools, and language to deliver real value.

My training is designed for real-world impact — practical, role-specific, and focused on what drives performance in luxury today.

Programmes are available for both frontline teams and management, ensuring that customer excellence is supported at every level of the organisation

Formats & topics include:

Management Training & Leadership Coaching

Sales Mastery & Clienteling Workshops

Immersive In-Store Coaching

Retail Excellence Programmes

Train-the-Trainer Courses

Enquire about Training

Inspire teams, clients, and leaders with insights that move luxury forward.

My keynotes are designed to inform and energise — drawing on real-world experience across luxury, sales, branding, and customer engagement.

Each talk is tailored to your audience, format, and event goals — from executive offsites to retail team kick-offs and client-facing activations.

Whether you’re looking to shift mindsets, introduce new thinking, or strengthen brand culture, these keynotes aim to create moments that resonate and drive action.

Delivery formats include: on-stage keynotes, fireside chats & moderated panels, client events and leadership sessions.

Formats & topics include:

What Today’s Luxury Customer Really Wants

Why Soft Skills Are the New Hard Skills in Luxury Sales

Empathy as a Competitive Advantage

Storytelling That Sells: Beyond Brand Awareness

The Evolving Luxury Landscape in Asia

Book a Keynote

Trusted by leading brands, institutions, and publications — across industries, sectors, and borders.

Insights & Updates

Essential updates and perspectives on Luxury in Asia — covering market shifts, brand strategies, and sales excellence. Curated by Matthias Weiskopf to inform, inspire, and challenge how we lead, sell, and serve in the modern luxury landscape.

View All Insights & Updates

Leica at 100: A Few for a Few

Some brands sell products. Leica builds culture. It survives wars, outlives trends and resists shortcuts. One hundred years after its first camera, it continues to attract people who value clarity, patience and meaningful creation. On the history, philosophy and cultural legacy of Leica — from Wetzlar and Oskar Barnack, Leica cameras and sport optics, watches and projectors, and Leica in Asia.

What’s Your Name? The Power of Car Names in Luxury Branding

Luxury cars live in the imagination as much as on the road. Their names — or sometimes just three digits — decide how we speak about them, dream about them, and remember them. Ferrari mixes mathematics with poetry, Rolls-Royce whispers in ghosts, Porsche turns numbers into legends. In a world where performance is no longer the differentiator, naming is what gives luxury its soul.

Loyalty Programmes in 2025: Why Personalisation is the Missing Link

Loyalty programmes have strong foundations, yet most fail to deliver what customers truly want: personal recognition. Airlines, hotels, malls, and even luxury brands collect vast data, but still rely on points and tiers. The next leap is not structural — it’s personal.

Explore the evolving world of Luxury in Asia

Stay informed and ahead in this dynamic field — with insights, perspectives, and conversations on brands, trends, and markets across the region.

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